In SharePoint, many users use the term OOB, what is OOB?
It is OOB when there is no need to deploy server code.
It is OOB when the user does not need to do any coding all.
OOB just means it comes with the program and can be deployed without needing to buy anyting else or do any custom programming to make it work. Spellcheck is OOB with Word. Document Library's are OOB with MOSS. The ability to search is OOB with MOSS.
Users may use a CEWP or a CQWP and enter JScript and CAML code. This requires user coding, but no server side deployment.
Typically the term Out of Box is used by any product company (the product here is SharePoint, Company is Microsoft) to convey that the product provides a feature and there is minimal customization needed for making that product feature meet the needs of your business.
Here are pros for going OOB:
No need to write code
No need to debug code
No need to test code
No need to optimize code, such as cache, log, exception handling, etc.
Easier to understand (not always)
Easier to deploy (not always)
Shorter development cycle
Save time and $
And of course there are cons:
Harder to debug and test
Limited options for optimization
May not be feasible
May be harder to deploy
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